Videogame Marketing: Conquer Your Niche

Discover the world of videogame marketing and learn how to maximize your success and reach as an indie developer or solo developer looking to launch your first product!

This comprehensive book covers all the essential aspects of videogame marketing, including social media, Tik Tok strategies, press kit building, working with content creators and journalists, defining core features, talking points, game pricing insights, game genres and community building.

Plus, explore the power of emerging A.I and learn how it can support marketing and promotional initiatives. Get the tips and strategies you need to create and promote a successful game and build a winning community.

Written by a videogame marketing professional with over 25 years of videogame marketing and PR communications experience from working on products such as Warhammer 40K: Darktide, War Thunder, The Banner Saga, Tetris, Medieval Dynasty, Driv3r, Hawken, Unreal Tournament and many more.